What: Make Art Your Business: Art Marketing
When: Tuesday, September 24, 2013, 6–7:30pm
Where: 934 Brannan St. (between 8th & 9th)
How Much: Free for SF Open Studios artists, ArtSpan members and SOMArts artists. $10 suggested donation from the general public, no one turned away, click here to register
To develop your art talents and skills, you experimented, took classes, read books, talked to other artists; and then applied what you learned, made mistakes, learned to solve them.
This class is an overview of nine marketing strategies to get exposure for your art. You may already know about them but are you doing them? If you are, how could you do them differently to get more results from your efforts?
For each strategy you will learn:
– The Mindset you need to have about the strategy.
– 3 Benefits of adopting the strategy.
– How (briefly) you start to take actions on the strategy.
– 3 common Mistakes to avoid.
About the Presenter:
Author of My Real Job is Being an Artist, Aletta de Wal, Artist Advisor & Art Marketing Strategist at Artist Career Training inspires fine artists to make a better living making art in any economy. Aletta works with part-time, emerging and full-time artists who are serious about a career in fine arts. She makes make art marketing easier and the business of art simpler. Equal parts artist, educator and entrepreneur, Aletta has worked with over 4000 artists in groups and 400 individually. Her clients say that she inspires them to do the work to be successful, provides the detail to take specific action and supports them through the ups and downs of life and art.
Aletta is a loyal supporter of ArtSpan. She first volunteered for Open Studios in 2002; assisted with the Art for Inner City Youth program and offered a workshop on 10 Tips for Success for Professional Artists in 2004; Visual Time Management for Artists and Art Business Basics in 2012. She is delighted to be back to share her practical visual thoughts, tips and tools to help you creatively squeeze more of what you really want into your life.
ArtSpan presents monthly 90-minute workshops designed to sharpen business and financial literacy for professional artists, prepare artists for exhibiting work inside and outside the studio, and encourage community between fellow artists and the public. Through these community events ArtSpan creates a platform for artists to thrive, fostering a Bay Area that values the arts.
The Make Art Your Business series is presented at SOMArts through participation in the Affordable Space Program, which provides below-market rental space, production and publicity assistance to nonprofit organizations. For more information visit our rentals page.