SomArts Cultural Center

Música Cubana: Roots to Timba

Thanks to the Creative Work Fund and SomArts, Roberto Borrell and Orquesta la Moderna Tradición, along with some heavy hitting guest artists coming up from Cuba specifically for this event, will take you on a musical journey through 150 years of Cuban music and dance.

Guest artists will include Gregorio "El Goyo" Hernandez Rios and friends, who has sung for many years with legends such as Tata Guines, Ibrahim Ferrer, and Ry Cooder, among others. He is one of the most celebrated "Rumberos" alive today, as well as being a founding member and lead singer of Conjunto Folklórico Cubano.

We are also bringing dancers from "Carnival and Espactaculos" of Cuba, including members of Roberto Borrell's family who have worked professionally with Roberto since the 1960's (Marta Meza Vazquez, Clara Martinez Molina, Rigoberto Borrell Duquesne, Marcos Antonio Borrell Duquesne, all original members of Roberto's Kubatà). Finally we are bringing as a complement to "el Goyo", renowned singer Lazaro Rizo Cuevas.

Local talent such as the orquesta's own Michael Spiro and Kash Killion as well as guests Bill Ortiz and Julius Melendez will also be performing, among others. We will present the three most influential roots of Cuban music: French and Haitian influenced Contra-danza, which evolved through Danza to Danzòn and into modern into Charanga; Spanish influenced country music, Guajira to Trova and Bolero, the legendary Son as it developed into Son Montuno; and African-Cuban music, the roots of Rumba, Abakua music, out of which came the Rumba genres Guaguancò as well as Conga. All music will be accompanied by dance (where appropriate).

......................................................................................................................................

Música Cubana: Workshop

Workshops will feature a demonstration of dance and music with a discussion of the Cuban music genres featured in the Mœsica Cubana: Roots to Timba show. Roberto Borrell along with "El Goyo", the other visiting Cuban dancers and musicians, and members of Orquesta la Moderna Tradici—n will be featured. These workshops will be an opportunity for the general public to hear master folk artists discuss the roots of, and perform examples of Rumba, Danzon and Son-Cubano. A question and answer session will follow the lecture demonstration.
......................................................................................................................................

Música Cubana: Dance Party/Descarga

Dance Party/Descarga with the Orquesta featuring "El Goyo" and Friends, along with other invited guests.
The Orquesta and SomArts will throw a dance party/descarga after the last Mùsica Cubana: Roots to Timba show. Live music will be played by the Orquesta and will include guest musicians from the show including "El Goyo" and friends from Cuba, along with locals Bill Ortiz, Julius Melendez, among many others.

BAM! (Business Arts Marketing) presents NEW workshops giving artists the tools they need to increase their income through effective marketing techniques.

CREATING EFFECTIVE PROMOTIONAL MATERIAL April 16 , 2002 7 - 9pm
Learn how to create promotional material that motivates people to attend your next event. You will learn hands on from professionals:
Elements of successful print promotion
How to write strong, persuasive content
How to implement creative, compelling design
How to cut your costs and develop a realistic timeline
Presented by Amy Armock, Art Director, Yahoo! Stephanie Gaultney, Founder, BAM! Tom Rasmussen, Spatial Artist BAM!

DISTRIBUTION TECHNIQUES THAT WORK April 23, 2002 7 - 9pm.
Learn how to distribute information effectively and efficiently to the right people. You will discover:
How to find and reach audiences to see your work
Distribution options you already have and how to increase them
Distribution techniques for all budgets
How to cut your costs and develop a realistic timeline
Presented by Amy Armock, Art Director, Yahoo! Stephanie Gaultney, Founder, BAM! Tom Rasmussen, Spatial Artist BAM!

Workshops cost ONLY $25! LIMITED SEATING AVAILABLE - Reserve your seat TODAY! Call 650.823.2499 or email bambroup@hotmail.com First 10 registered Artists attend a Second Seminar Free. For more information: http://web.ionix.net/~trasmussen/
BAM! is a San Francisco-based non-profit organization with a mission to provide artists with information on and opportunities for marketing themselves and their creations while offering business professionals a chance to volunteer their individual skills. BAM! combines cutting-edge and traditional artists, top-notch business executives, and a dynamic love for the arts with the unexploited strengths of the San Francisco arts market to enhance artistic and commercial endeavors.