What: Creating Community with Social Media: An Artist Workshop
When: Wednesday, December 14, 6–9pm
Where:934 Brannan St. (between 8th & 9th)
How Much: Free admission. RSVP on Facebook.
The Queer Cultural Center and SOMArts Cultural Center present Creating Community with Social Media: An Artist Workshop, followed by a reception for artists and the boards of directors for QCC and SOMArts. This workshop, instructed by Jess Young, Director of Communications & Community Engagement for SOMArts and Rudy Lemcke, Director of Communications for Queer Cultural Center, will focus on using Facebook to help promote your art, to develop your audience and to be actively engaged in a shared artistic community.
You will learn tips, tricks and best practices to create and build your social media following, establish relationships with new fans and collectors, and promote events. All levels of social media users are welcome. Please RSVP on Facebook.
Part 1: Facebook Profiles Vs. Pages , 6–6:30pm
The first part of the workshop will help you understand key differences between personal profiles and Pages, and provide an overview of how these two Facebook account types can and should work in tandem to establish your professional presence as an artist on Facebook. Includes a walk-through of basic personal profile and page navigation, preference setting, and functionality.
Part 2: Page Maintenance and Social Engagement Strategies , 6:30–7:15pm
The second part of the workshop will address strategies to find and engage with your followers on your Page. We will review examples of other artists using Facebook to successfully build and engage their followings, and a few free tools to help you measure your engagement success, such as Facebook insights. Finally, we will walk through the steps of creating a customized landing page will enable you to create a unique look and feel for your online presence. Participants from the QCC community will be given a detailed template to use this part of the workshop which focuses on promoting events as part of the National Queer Arts Festival, but this section of the workshop will teach any artist how to create and leverage landing pages as a promotional tool.
Part 3: Q&A, 7:15–7:30pm
Workshop leaders answer questions from the group.
Part 4: Reception and Individual Tutoring , 8–9pm
A reception for artists and the board members of both Queer Cultural Center and SOMArts Cultural center will follow the Workshop. Jess Young and Rudy Lemcke will remain on hand for questions from individuals.