How Do You Value Art? Panel Discussion Oct 13

What: “How Do You Value Art?” panel discussion
Where: SOMArts, 934 Brannan St. (btwn 8th and 9th)
When: October 13, 2010, 6-8pm
Who: Seth Curcio, Matt Mckinley, Jim Melchert, Marianna Stark, and Micaela Van Zwoll
How much: FREE

How do YOU value art?
Fiscal Value?
Conceptual Value?
Civic and Social Value?
Peer Recognition?

Here is your time to share and discuss with some of San Francisco’s lead art professionals! Join SOMArts, ArtSpan and panel participants, Jim Melchert, Marianna Stark, Micaela Van Zwoll, Seth Curcio and Matt McKinley, for an evening of lively discussion on the value of art. Come with your thoughts, stories and questions as professionals in the art world tell their personal and professional criteria for deeming an artwork valuable.

This event will be held at the SOMArts Main Gallery which currently features 450 artists participating in the SF Open Studios Exhibition. The entry is down the long driveway on the right side of the building, detailed directions are available at

Jim Melchert is an artist and served as Director for the visual arts program at the National Endowment for the Arts and the American Academy at Rome. From 1964-92, Melchert was part of and headed the ceramics faculty at UC Berkeley.

Marianna Stark is publisher of the Stark Guide to Bay Area Art (, adviser to the SF Arts Quarterly, and a board member/ former chair of SFMOMA’s SECA (Society for the Encouragement of Contemporary Art).

Micaela Van Zwoll is an art dealer, consultant and director of Micaëla Gallery, a fine art and sculpture gallery in downtown San Francisco.

Seth Curcio is a San Francisco based artist and co-founder of, an international forum for contemporary visual art. From 2005-09, Curcio served as director and curator of Redux Contemporary Art Center in Charleston, South Carolina. He is currently a staff member of Pier 24 Photography.

Matt McKinley is an independent curator, fine art consultant and exhibit designer through his business, McKinley Art Solutions. Since 1999, Matt has curated and designed over 500+ exhibits in both traditional and non-traditional venues and continues to serve private collectors, public spaces and non-profit art and program organizations through his curatorial expertise and connection to the Bay Area’s local art community.