MUJI Presents Product fitness 80 Exhibition

What: MUJI Presents Product fitness 80 Exhibition & Special Events

When: Friday, August 24–Thursday, August 30, 2012

Gallery Hours: Weekdays 10am–6pm, Saturday 11am–5pm, and Sunday 10am–4pm. On the final day Thursday, August 30th, hours will be reduced, 10am–3pm.

Where: 934 Brannan St. (between 8th & 9th)

How Much: Free admission during gallery hours

What else: See special event details below. Click here to visit MUJI’s website.

What would happen if we used 20% less materials and energy lo make products?

After the March 11, 2011 earthquake and tsunami, and the subsequent nuclear disaster in Japan, those impacts are forcing people to reconsider lifestyles dependent on the excess
consumption of resources.

Acting in unison with people thinking about their new styles of life, MUJI will present Product fitness 80, an exhibition that calls for a reconsideration of the way in which MUJI addresses product design and product “fitness.”

The figure 80 reflects on what would happen if we were to make all products using just 80% of the materials and energy that we have been using to date.

MUJI constantly exercises self-restraint in the design and manufacturing of its products, asking itself “is this necessary?” or “is this going too far?”

Product fitness 80 reflects MUJl’s belief that a little restraint will change our life and the world.

Special events include:


Kate Stohr, co-founder and Managing Director of Architecture for Humanity, will present on Saturday, August 25, 2pm, free admission.

SHING02 will present, followed by live music by SHING02 & DJ Icewater Thursday, August 30, 6:30pm, $7–10 admission. Tickets can be purchased here. All proceeds from ticket sales will be donated to Architecture for Humanity.

The exhibition is presented at  SOMArts through participation in the Affordable Space Program, which provides below-market rental space, production and publicity assistance to nonprofit and other community benefit organizations. For more information visit our rentals page.